Showing posts with label search engine optimisation. Show all posts
Showing posts with label search engine optimisation. Show all posts

Tuesday, 26 January 2010

Friendly SEO services - see results fast!

You're here because you want your website to perform well in Google search and drive traffic to your website ...... right?

I'm happy to give you a free consultation to give you an idea of how I can help and how cost effective it will be for you.

Based in Somerset UK, my services cover the whole of the UK remotely, there's no need for an on site visit. Working as an independent consultant with little overheads I am proud to offer a wide range of SEO services at a reasonable price.

I have valuable advice to give small businesses with new sites under a year old, but also have solid experience in SEO for companies with a 6 figure turnover, so get in touch for a free consultation today.

Below is a snapshot of traffic to a site that I was responsible for in January 2010.
The spike is from the power of social networking site Twitter and a free giveaway of a pocket 2010 diary. This went viral online and traffic spiked from 600 average hits to over 6,400 in one day!


Contact me if you would like to see your site perform well in terms of traffic and visibility in Google search engine results pages.

So, you want Google page 1?

The sooner people get over the idea of "top of google" as being a definition of SEO, the better. But it DOESN'T suit all businesses, just as other mediums don't. It's real, it's here to stay and for most businesses who plan correctly it can be hugely profitable.


You wouldn't believe a TV ad agency if they told you they could get your ad placed in the X-Factor breaks for £100, so why would you believe you're going to double your business for an equally suspect fee from an SEO company?

Research. Research. Research. People get scammed because in most cases they fail to conduct ANY research at all in the first place. It's basic business acumen. If you feel let down by a previous agency or consultant I would love to hear your story.

With a brand new website, position 1/2 in Google is achievable (in free organic search) with keyword research and regular emarketing I'd say 6 months in all honesty. I'm not going to lie about this and anyone who says different will just be taking your hard earned cash! However - with Adwords I can get you to google page one in a matter of hours. What adword daily budget would you set yourself?

I have worked with new sites and currently work full time on contract for a company who launched in October 2009, 39 hours a week just to put it into perspective the man hours involved are substantial.

SEO tasks include:
  • Installation and reporting of Google Analytics
  • Submission of URL to Google Webmaster tools, and code installed into your site to verify
  • Similar code verification for Alexa, Yahoo, Bing
  • Adwords reporting, keyword researching
  • Directory submission with full lisiting and photos, images, information
  • Article writing (500 words) submitting to article sites and press release sites
  • Blog creation on wordpress, Blog on Google (blogspot)
  • Google maps directory verification and submission
  • DMOZ submission
  • Posting on forums, creating identities
  • URL submission using a tool for global search engines
  • Facebook, Twitter, social networking accounts, creating proper profiles
  • Setting up Google Alerts for competitors and your own URL to track appearance on the internet
  • Meta tags and meta description for your website, Alt tags on images, proofreading for grammar etc
  • Web page copy composition in a style to suit your site
What I say to my clients with a low budget is to agree an arrangement of so many hours a week and I continue through this list and take payment as we go along. The work I carry out with contracting is done in the evenings and weekends.

Sunday, 1 November 2009

Website Optimisation for www.funkypigeon.com

Following a website re brand a new domain was registered in September 2009 - my aim was to be ranked on Google Page 1, result 1. This was achieved on October 27th 2009, just 10 days after going live.

How did I do it?

This was a full time - 40 hours/week - task.

First of all I used the Admin tool to optimise each of the main landing pages, from the meta title, description and keywords, to writing script for the actual page and matching the keywords accordingly.

Networking online is a huge opportunity and best of all it's free, so I created and maintained accounts on Twitter, Facebook, BeBo, Wordpress, press release and article sites and of course, blogger.com.

Once the site went live after a week of testing, I then launched into my social networking, also promoted the launch offer of a 30% discount code on an online voucher code site and got on board with an affiliate to work with us.

Google Adwords was already running, so I created several ad campaigns, each targeted with specific keywords, and wrote each advert to be enticing to surfers.

The site was verified with Google Webmaster, I changed address in Webmaster from the old to the new, installed Google Analytics and linked to Adwords to be able to report on ecommerce and how the Adwords campaigns were performing in revenue.

301 redirects were used from the old landing pages to the appropriate new landing pages, leaving the old homepage up with the ability to transfer traffic for all visitors with just one click.

Utilising the customer database of over 60,000 accounts, an e-shot was sent out in stages, to the most frequent customers first, and then to single use accounts secondary, informing them of the change of website address, and their account details remained the same. We also included a disocunt code.

Discount codes were different for every online promotion, allowing me to guage the ROI of each campaign, to identify the best performing sites for us.

Directory submission manually by myself went full speed ahead, yes it can be painful and give you a serious dose of RSI but once they're done, they're done. Following the first week of submitting, I decided to spend one afternoon a week in searching and finding directories as an ongoing task.

There was a competition launch which was another slant to the promotion, and free ringtones were created which was a great added bonus to shout about, this went down really well on My Space, You Tube and StumbleUpon.

The Alexa rating collapsed from 2 million to under 700,000 in ten days. Yes, that's right, 10 days! Orders more than doubled on a daily basis and everyone is happy.

Here's the website for you to view: http://www.funkypigeon.com/