Google Analytics suffers downtime on 02/11/2010

If you are a fan of Twitter and you are interested in SEO news, there's nothing bigger than Google suffering problems in every country across the globe, hence the phrase #Google Analytics trending worldwide on Twitter.com

If you were looking for your website stats on the morning of November the 3rd no doubt your jaw would have hit the floor and had you running to the nearest SEO forum to find answers.

The most popular link in replies to this post was to the Google Analytics Status dashboard:

Web Report11/1/10

All times are shown in your local timezone unless otherwise noted.

Time 5:59 PM 
Description:

We are continuing to investigate this issue. We will provide an update by November 6, 2010 12:00:00 AM UTC detailing when we expect to resolve the problem.

Starting Oct 25th, a 24hr delay with processing in sampled reports was identified in some accounts. No data has been lost and a fix is in progress.

The whole world seemed to stop for a few hours - ten years ago less than 5% of all posts on the internet on this subject would have been read - Google trending has thrown itself into it's own vat of boiling oil.

For some ecommerce sites this was unaccepteble, for others it was a cause for hilarity, but for everyone all data was restored by 12noon GMT and suddenly, the world started to turn again.

Want SEO updates as they happen straight to your inbox? Pop in your email address here at my website www.1weekseo.co.uk and please post your comments below on how you were affected:

Website Optimisation for www.funkypigeon.com

Following a website re brand a new domain was registered in September 2009 - my aim was to be ranked on Google Page 1, result 1. This was achieved on October 27th 2009, just 10 days after going live.

How did I do it?

This was a full time - 40 hours/week - task.

First of all I used the Admin tool to optimise each of the main landing pages, from the meta title, description and keywords, to writing script for the actual page and matching the keywords accordingly.

Networking online is a huge opportunity and best of all it's free, so I created and maintained accounts on Twitter, Facebook, BeBo, Wordpress, press release and article sites and of course, blogger.com.

Once the site went live after a week of testing, I then launched into my social networking, also promoted the launch offer of a 30% discount code on an online voucher code site and got on board with an affiliate to work with us.

Google Adwords was already running, so I created several ad campaigns, each targeted with specific keywords, and wrote each advert to be enticing to surfers.

The site was verified with Google Webmaster, I changed address in Webmaster from the old to the new, installed Google Analytics and linked to Adwords to be able to report on ecommerce and how the Adwords campaigns were performing in revenue.

301 redirects were used from the old landing pages to the appropriate new landing pages, leaving the old homepage up with the ability to transfer traffic for all visitors with just one click.

Utilising the customer database of over 60,000 accounts, an e-shot was sent out in stages, to the most frequent customers first, and then to single use accounts secondary, informing them of the change of website address, and their account details remained the same. We also included a disocunt code.

Discount codes were different for every online promotion, allowing me to guage the ROI of each campaign, to identify the best performing sites for us.

Directory submission manually by myself went full speed ahead, yes it can be painful and give you a serious dose of RSI but once they're done, they're done. Following the first week of submitting, I decided to spend one afternoon a week in searching and finding directories as an ongoing task.

There was a competition launch which was another slant to the promotion, and free ringtones were created which was a great added bonus to shout about, this went down really well on My Space, You Tube and StumbleUpon.

The Alexa rating collapsed from 2 million to under 700,000 in ten days. Yes, that's right, 10 days! Orders more than doubled on a daily basis and everyone is happy.

Here's the website for you to view: http://www.funkypigeon.com/