Official Google Blog: New site hierarchies display in search results

New site hierarchies display in search results

11/17/2009 08:02:00 AM

Google usually shows a green web address, or URL, at the bottom of each search result to let you know where you're headed. Today we're rolling out an improvement that replaces the URL in some search results with a hierarchy showing the precise location of the page on the website. The new display provides valuable context and new navigation options. The changes are rolling out now and should be available globally in the next few days.

Some web addresses help you understand the structure of the site and how the specific page fits into the site hierarchy. For example, consider a search for the biography of Vint Cerf (Google's Internet Evangelist). The URL for one result, "www.google.com/corporate/execs.html," shows that the page is located in a page about "execs," under "corporate," which is on the "google.com" site. This can provide valuable context when deciding whether to click on the result.

Often, however, URLs are too long, too short, or too obscure to add useful information. For example, consider this result from ProductWiki for the query:

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Official Google Blog: New site hierarchies display in search results

http://1weekseo.blogspot.com